DSOA unveils AI-Based Conversational Bot “HADI”

Dubai Silicon Oasis Authority (DSOA) has launched “HADI”, an AI-Based Conversational Bot that can answer users’ questions and process transactions concerning DSOA’s services. HADI will be available on the organization’s website and other messaging applications, and will constantly evolve to reflect accurate, up-to-date information about Dubai Silicon Oasis business and community services.


HADI which is powered by advanced machine learning algorithms is developed based on the latest Conversational AI-First User Experience (CUX) design principles.

Badr Buhannad, Executive Vice President Strategy, Business Services & Risk Management at DSOA

A total of 146 services can be applied through HADI, such as ID card renewal, letter services, and e-wallet top-ups. All transactions are processed end-to-end within HADI, limiting the dependency on any external links or systems. The bot also leverages cognitive services to analyze customer feedback, complaints, and support requests, and prioritize them based on content.

During the next phase, HADI will support an additional 180 services and will expand to support multichannel service delivery on Facebook, WhatsApp, Google Assistant, and Amazon Alexa.

Speaking on the new HADI Conversational Bot, Badr Buhannad, Executive Vice President Strategy, Business Services & Risk Management at DSOA, said: “We are constantly looking for new ways to integrate the latest technologies and enhance the user experience at Dubai Silicon Oasis. HADI leverages advanced machine learning models to provide users with a one-stop shop to address inquiries, process transactions, as well as assist with several other services pertaining to DSOA’s owned facilities. While this alone is a tremendous achievement, HADI will continue to evolve bringing about new services and functionality to further enhance the user experience and convenience”.

He added: “We are proud to be the first free zone in Dubai to launch both a Transactional and Informational Bot. We fully intend on continuing these advancements to keep DSOA at the forefront of technological integration. These efforts are reflective of our mission to make DSOA a leading, fully integrated, and sustainable smart community as well as to align with the UAE’s Artificial Intelligence Strategy 2031 and implement best of breed technologies to further elevate its service delivery”.