Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display.
New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
Apple is introducing a new case material made of titanium, a prized material in watchmaking that has superb strength-to-weight ratio and is lighter than stainless steel. Available in two beautiful brushed finishes, the natural titanium has a custom-engineered surface which helps maintain its color and resist staining, while the space black titanium achieves its deep color from a diamond-like coating (DLC).
Classic styles like the stainless steel case in gold, silver and space black remain, while the aluminum case in silver, gold and space gray is now made for the first time from 100 percent recycled 7000 series aluminum. This fall, the highly scratch-resistant and beautiful white ceramic case is also available, along with a new sport loop and a wide range of great new band colors, which work with any generation of Apple Watch.
For the first time, Apple Watch customers can enjoy a more personalized experience when purchasing Apple Watch Series 5 in Apple Stores, from apple.com/ae and in the Apple Store app.4 Exclusively at Apple, the new Apple Watch Studio gives customers the opportunity to pick their preferred case and band combination to create a look that is uniquely their own.
Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colors of the Nike Sport Band and reflective Nike Sport Loop. Apple Watch Hermès introduces several new styles, including an update to last fall’s popular color block band, now in a new Della Cavalleria print, and an all-black version with an exclusive Hermès gradient watch face.
Apple Watch Series 5 (GPS) starts at AED 1,599 and Apple Watch Series 5 (GPS + Cellular) starts at AED 1,999. The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of AED 799 and Series 3 (GPS + Cellular) is AED 1,199.
“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”
