LG Electronics announced the appointment of James Lee, as the President for Middle East and Africa Region (MEA). Lee possess an extensive overseas experience in Marketing and Sales with LG Electronics and aided in the success of company across various business units and markets.
Commenting on his new role and vision for LG, Lee stated “Having been a part of the LG family for a number of years, I am delighted to be named as the new President of MEA. This region is very important to LG not only in terms of strategy, but also in our efforts to enhance the lives of citizens around the world through various innovations in smart technology.”
He also added “I believe growth can be achieved through a threefold approach that takes customer focus, premium brand building and smart technology into account. I look forward to seeing how we can leverage our ties with a growing number of local and international organizations to offer consumers further choice and empowerment when experiencing LG’s pioneering technology solutions.”
For Lee, customer focus is particularly important at the R&D stage of any product’s creation. By always bearing the end-consumer in mind, LG seeks to enhance lives with simple, yet revolutionary measures. In order to support this, LG has focused on premium brand building to offer consumers a unique portfolio of home and electrical appliances.
Lee concluded, “Through an emphasis on customer focus, premium brand building and smart technologies, LG seeks to offer consumers more personalized experiences across a range of products that blend seamlessly into home and work environments. Our LG SIGNATURE brand and CLOi robots are testament to how enhanced living can be achieved. I look forward to seeing how we can bring AI and smart technologies to life, making life simpler and more enjoyable for people in MEA.”
