Rubrik launches its first global partner program

Bertrand Yansouni, VP of Worldwide Channel at Rubrik

The Cloud Data Management Company, Rubrik launched its first global partner program, Velocity Partner Program that provides new and expanded opportunities for Rubrik’s channel partners to capitalise on the company’s momentum and tap into the $48 billion data management market opportunity. The tiered program empowers partners with a framework for differentiation, more sales and technical enablement to build and recognise expertise, and new rewards to support partners who invest in their business with Rubrik.

“Rubrik’s unprecedented growth is due in large part to our phenomenal partner ecosystem and our 100% channel go-to-market approach,” said Bertrand Yansouni, VP of Worldwide Channel at Rubrik. “Our new Velocity Partner Program expands upon our commitment to the channel by empowering partners to drive their key business initiatives through Rubrik, like building their cloud business or driving more advanced services. We believe this new program will increase the velocity of our partners’ success.”

The new program includes three tiers (Authorised, Select, and Elite). Classification is based on competency and performance. Requirements will vary based on country and partner size so that every partner has access, and a clear progression path, to the highest tiers. The program also introduces new specialisations to recognise unique capabilities.

Rubrik is launching Rubrik Academy, a new enablement program for the entire Rubrik partner ecosystem, which includes accreditations for partner sales, pre-sales, and post-sales.

To invest in partners that invest in Rubrik, the Velocity Partner Program introduces a rebate for Elite partners, lead and opportunity sharing, joint marketing funds, and incentives for partner sales and sales engineer representatives in the highest tiers.

The program also introduces a new global Partner Technical Advisory Board, reflecting the value Rubrik places on partner solution engineers’ technical expertise. The new program is being introduced at Rubrik’s EMEA Partner Conference. Program benefits will go into effect February 1, 2019. Learn more here: