BenQ continued its march to capture maximum market share in the Middle East region as it announced to have scaled to the number 1 spot in the overall projector segment. The company claims to have cornered 23.47% market share in Q2 2018 and recorded a historic high of 59% market share of the overall projector market in Saudi Arabia for the same period.
The brand continues its stellar performance in other sub-segments. The company is leading the 4K Projector segment in the Middle East with an unprecedented market share of 63.6% in Q2 2018, while in the KSA its market share has gone upto 76.6% in 1H 2018.
The company attributes this success due to BenQ’s unique Cinematic Color technology that offer long-lasting accurate colors for movie lover, and the new TK800 4K sports projector that bring the immersive match viewing as stadium. The latest numbers ensured BenQ as the top brand in the 4K projector segment, and boost customer preference for the brand. Its state-of-the-art technology has also led to its leading position in the overall projector system.
Also, BenQ W1700 4K home cinema projector has won a European award of the coveted European Imaging and Sound Association (EISA): EISA Best Buy Projector 2018-2019.
“The recognition from EISA is undoubtedly a great boost to the W1700 and cements its position as one of the high-valued home cinemas. it could not have come at a better time for us. The results of the last quarter have been beyond our expectations. The market lead has truly been a cause of celebration for us. We hope that we continue to make history going forward. It gives us the incentive to innovate and design more models. The 4K home projector series is a major segment for us. Our aim is to make them a vital part of the consumer’s viewing experience,” said Manish Bakshi, Managing Director at BenQ Middle East.
