Leading distributor for IT products in Saudi Arabia, Al Falak partnered with IT security solutions provider ESET to promote and distribute ESET’s Endpoint Protection; Data Protection and Technology Alliances to meet the growing customer demand among businesses in the kingdom.
The distributor believes that the addition of ESET solutions to its portfolio will further strengthen the it’s market position in the country. Ahmed Ashadawi, President and CEO at Al Falak, said: “With the rapid advancement of technology, security threat landscape is also evolving constantly. We are glad to partner with ESET to take their state-of-the-art IT security solutions to businesses in Saudi Arabia, thereby assisting them in mitigating the security challenges that form part of the era of digital transformation. We will be providing ESET with our channel expertise and the resources to facilitate market penetration and increased sales and market share in KSA.”
ESET is one of the top four endpoint protection vendors with more than 110 million users in 202 countries and territories. The company is currently celebrating 30 years of continuous IT Security innovation with the first version of famous NOD32 Antivirus.
Dimitris Raekos, General Manager at ESET Middle East, said: We are happy to partner with Al Falak, the attendance was great, and we will be hosting more events in Saudi such as the ESET Security Days.”