SnapLogic bets big on EMEA region

The self-service application and data integration company, SnapLogic sets its sight on EMEA region and have successfully roped in 11 new channel partners across EMEA as the company embarks on its plan to expand its Partner Connect program in the region.

In line with channel expansion, SnapLogic appointed Roger Coles as the Channel & Alliances Director.for EMEA. Coles, who joined SnapLogic earlier this year from Sisense, brings a wealth of experience managing partner activities from some of the world’s largest organisations, including Hewlett Packard Enterprise and Informatica. As the company’s first channel-focused leader in the region, he is dedicated to expanding SnapLogic’s channel program in EMEA with a focus on forging quality, long-term partnerships that deliver meaningful value for customers.

His appointment comes as SnapLogic has seen significant customer and partner growth in EMEA. Coles has been directly involved with bringing on board many of the 11 new channel partners during the last quarter

Coles commented: “It’s great to be joining the SnapLogic team at this time when we’re really focusing in on how we can continue to develop and expand our channel strategy. The swift growth of our channel program really highlights the key role SnapLogic has to play in the digital transformation journey many businesses are undertaking. Looking forward, we’re aiming to further grow our channel presence in EMEA to more than 30 quality partnerships by the end of 2018 and we’ll be hosting our first EMEA partner forum towards the end of the year.”

The company increased its channel base in Middle East by partnering with Abacus Consulting, Shift Technologies and NPP Solutions.