Xerox recently hosted the ‘Future of Work’ series event along with its distributor, CCS to highlight its latest ConnectKey product and solution offerings that will enable its channel partners to offer personalized products to customers and drive growth. The vendor also used this platform to discuss how channel partners can transform their business models to stay resilient within rapidly changing market conditions.
The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants powered by cloud-based platform. “We are driving the workplace revolution and digital transformation is its driving force. Our new portfolio is in line with Xerox’s strategy to further promote the global paperless trend and make workplace more efficient through cloud usage,” says Simon Keighley, Business Unit Manager for Entry Line of Products, Xerox MEA.
For a seamless channel business, it is necessary to understand what support we can offer our partners to cultivate mutually beneficial relationships with them. With this event, we also highlighted the importance of having strong business relations with our distributor CCS and other channel partners.
Our ultimate goal is to help our partners in the Middle East region to stay competitive and create long-term relationships with their customers. “Our key objective was to showcase how channel partners can benefit from our printers’ new technology. We also introduced a new tech platform, Xerox Personalized Application Builder that our partners can leverage when they go to the market by building customized solutions for their customers. This will help them generate better revenue and profit streams over the years. Finally, if the channel is satisfied with the products offered in terms of profitability, then they will push these products forward,” explains Keighley.
In order to further enable its partners, Xerox has a wide library of online training material that is accessible on the partner network portal. “CCS and Xerox jointly plan and co-found channel programs that are deployed across the GCC and Levant and act as a means to align partners with Xerox marketing objectives. Further, we also provide credit support for distributors working with CCS.”
Since the channel connects us to our end customer so it is important that the channel understands how we are selling our products, what new technology we have come up with and the advantages that our customers and channel can gain as a result. Channel partners are instrumental in driving Xerox’s sales and hence we leveraged this event to get closer to resellers and dealers that work with our distributor, CCS and we are happy to say that the event was well received by both resellers and IT integrators.
