Canon targets education sector with innovation

Canon Middle East showcasing its innovation at the ongoing Gulf Educational Supplies & Solutions (GESS) conference and exhibition in Dubai with an aim and commitment to transform the experience for all stakeholders within the education ecosystem. 

Speaking at the event, Shadi Bakhour, Business Unit Director, B2B at Canon Middle East, said: “Transformation in the education sector typically brings to mind advanced technology aids for a more inclusive, immersive, and engaging learning experience, and while this is a major area of focus, there are numerous other areas within the sector that can benefit from innovative technology adoption. Under our education-focused innovation umbrella, we forego buzzwords and focus on their useful applications, and are proud to be at the forefront of marrying trends such as augmented reality and interactive projection with the needs of the education sector.”

Globally, the education sector faces challenges of reinventing traditionally accepted processes, driven by changing learning modes, inclusive national visions, and a move towards more competitiveness and quality-consciousness by management, regulatory authorities, and paying customers.

According to Venkatasubramanian Hariharan, Business Unit Director, B2C at Canon Middle East, “The ever-evolving education sector in the region faces a host of challenges such as competition, funding, and regulatory oversight. The vision of transforming the quality of education delivered in the region is led by governments’ initiatives to improve, diversify, and stimulate education innovation. This transformation is causing a shift from traditional methods of learning to technology-enabled, multimedia, high-quality learning experiences, and this is where Canon shines. Our vision for the future of education – which is now – presents the opportunity to engage students and their attention through a range of hi-tech learning experiences, providing a boost to vocational training and creative thinking,”

Canon initiatives for learning augmented reality and interactive projection to bring content to life within an educational scenario. It also provide students and faculty with applications and resources to transform visual art into craft with solutions such as Canon’s Creative Park and develop photography skills with Canon Academy.

Canon’s technology solutions digitally archive and tag all archives for efficiency and security. Even, invoice handling has been also made smarter and Canon campaign management solutions help the organization save time and money in subsequent and consistent communication.

Canon Middle East is at Stand G-50, at GESS 2018, Sheikh Saeed Halls at Dubai World Trade Center from 27th February to 1st March 2018.