Gemalto customer loyalty survey
A Gemalto study found that consumers are failing to adequately secure themselves, with almost two thirds (64%) still using the same password for multiple online accounts. Even when businesses offer robust security solutions, such as two-factor authentication, nearly a third (28%) of consumers admit to not using the technology to secure social media accounts, leaving them vulnerable to data breaches.
Consumers are evidently happy to relinquish the responsibility of protecting their data to a business, but are expecting it to be kept secure without any effort on their part. In the face of upcoming data regulations such as GDPR, it’s now up to businesses to ensure they are forcing security protocols on their customers to keep data secure. It’s no longer enough to offer these solutions as an option. These protocols must be mandatory from the start – otherwise businesses will face not only financial consequences, but also legal action from consumers.