Egypt’s leading distribution company Metra Computer Group, recently announced that it has picked up stake in Dubai based value-added distributor StorIT Distribution.
StorIT Distribution is a well-known name in the business of IT storage across the Middle East region with major brands like Dell EMC, Commvault, Tintri and many others. This partnership will be an excellent addition to Metra´s portfolio and also showcases greater commitment for the Dell EMC channel ecosystem.
With this move, both the companies aims to enhance their market position by combining the strengths and value propositions from PC to cloud, giving partners the benefit of being able to select wide range of technology solution that best meets their customer needs.
“We are excited to drive business jointly and deliver value added services for channel partners, enabling them to get ready for digital transformation by focusing on Dell EMC solutions portfolio. We are anticipating tremendous growth translating into $50m to our topline next year,” said Mohamed Eissa, vice president at Metra Group.
StorIT will continue its operations as a value-added distributor with the company continuing to provide an even greater breadth of services and solutions to partners and customers to help them realise the promise of digital transformation across numerous technology segments.
“This partnership presents extraordinary opportunities to drive our ambitious growth plans and simultaneously add immense value to our reseller channel and vendor relationships. We plan to leverage on our impressive combined legacy and unique strengths to remain ahead of the curve,” said Suren Vedantham, managing director at StorIT Distribution.
