Canon empowers the channel community

Canon Middle East brought all 150 key channel partners from UAE under one roof highlighting business performance and innovative selling practices. Held at Hotel FIVE in Palm Jumeirah, this was the third edition of Canon’s Imaging Inspired channel partner event that was held under the theme ‘Be Story Ready.’

Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East said, “With the evolving business landscape for technology companies, it has become all the more important to support and strengthen our partner network. In addition to building and sustaining relationships with our channel partners, the new brand proposition ‘Live for the story’ encourages them to better serve the growing demands of consumers and helps tell the best stories of their life. Through its renewed product ecosystem of Shoot (Cameras), Remember (Cloud Services) and Share (Printing), Canon plays an integral part in the consumer’s imaging journey.”

Securing the Canon Middle East Performance Awards this year were Sharaf DG in the DSLR and lens category, Majid Al Futtaim Retail – Carrefour in the Compact Cameras & Selphy section, and Advanced Media for the Pro-Imaging segment. Copier International won the Canon Middle East Performance Awards 2017 for the laser category of printers, Majid Al Futtaim Retail – Carrefour bagged the award for the inkjet category of printers as well, while Earth Gate Trading secured the award for printer consumables.

Acknowledging retailers for their innovative selling practices, Canon also awarded Jumbo Electronics the Best Customer Experience & Display, and Lulu Hypermarket for Innovative Selling Concepts as well as Best e-tailing & Social Media Collaboration.

This year, Imaging Inspired also witnessed the official launch of Canon’s Cloud Services: Irista, a cloud-based image management platform that stores files (images and videos) at full resolution, and photo-sharing cloud-based platform Lifecake, which is targeted at mothers-to-be and young mothers.