Huawei opens ‘Experience Store’ in Dubai

Huawei Consumer Business Group (CBG), inaugurated its first ‘Experience Store’ in UAE at The Dubai Mall. The store offers consumers a full retail experience, which includes access to Huawei’s latest products and services under one roof. All new products are now available for pre-booking and sale. Huawei’s goal is to become an end-to-end solutions provider, offering consumers more convenient and smarter ways to connect the various aspects of their lives.

Our goal is to provide better choice and more comprehensive experience for our regional consumers, says Jiao.

The President of Huawei CBG – MEA, Gene Jiao told Channel Post that in a time when most companies are moving from physical stores to online, opening this ‘Experience Store’ comes as a strategic move to be closer to our customers. “Our goal is to provide a better choice and a more comprehensive experience for our regional consumers. In order to understand our customers’ needs and work on the latest trends, we need to have direct interaction with our users. Being situated in Dubai Mall means that our brand image gets a boast as well. For those who are not very familiar with our brand, with this store we are now able to ask them to head to Dubai Mall to experience our latest products firsthand.

Expressing his excitement on their journey in the region, Jiao said that next year Huawei also plans to open two more Experience Centres in the UAE. “Huawei will then embark on a similar journey across the entire region to open more such stores in the Middle East and Africa in addition to the three existing ones,” added Jiao.

The ‘Experience Store’ also features a dedicated kids’ zone, where they can experience Huawei Kids’ media pads, which combines play with learning to keep the little ones entertained. The store also compliments Huawei’s existing service centers in the region where customers receive assistance and shorter service cycles for their devices.

According to the company, the sleek and futuristic design and layout of the 1,312 sq ft store offers customers a perfect space to explore Huawei’s ultimate intelligent Mate 10 and Mate 10 Pro. The store is open daily from 10am – 11pm, Sunday to Saturday, and is located next to the metro link corridor on Level 2 of The Dubai Mall.

Pre-booking of the Mate 10 Pro will be available from the 13th of November in the store.