Trend Micro will be showcasing its machine learning XGen endpoint security, this GITEX. XGen is powered by a blend of cross-generational threat defense techniques that intelligently applies the right technology at the right time, resulting in more effective and efficient protection against a full range of threats.
Trend Micro’s unique approach uses proven methods to quickly identify benign data and known threats, freeing its advanced techniques, such as application control, exploit prevention, behavioral analysis and machine learning, to more quickly and accurately identify unknown threats. Trend Micro is the first to infuse ‘high-fidelity’ machine learning into its approach – uniquely analyzing files both before execution and at runtime, using ‘noise cancellation’ features like census checking and whitelisting to reduce false positives.
Endpoint security has evolved dramatically over the past 25 years. In the early days, nuisance malware or spam was the only concern. However, the booming underground hacker economy, ever-changing IT landscape and risky user behavior have given rise to an exponential growth in sophisticated threats like phishing, targeted attacks, mobile malware and now ransomware.
Recently, a single ransomware variant compromised an estimated 100,000 computers per day. These dynamic challenges, combined with the cumulative volume of attacks – made worse with more than 500,000 new threats identified daily – have made it harder than ever for organizations to stay protected. Despite promises by some security providers, time has shown that there is no silver bullet when it comes to defeating the myriad of cyber threats – each new class of threat requires purpose-built protection techniques.
“As businesses and government entities in the region increasingly rely on IT to meet customer and business needs, investing on a robust security solution then becomes paramount. Without proper protection companies are deliberately putting themselves in harm’s way,” said Ihab Moawad, Vice President, Trend Micro, Mediterranean, Middle East and Africa.
