Leading storage solutions company, Western Digital expanded its relationship with Johannesburg based distributor, Tudortech by awarding it the distribution rights for of all the brand of storage solutions under Western Digital umbrella in South Africa.
Tudortech has been working with Western Digital, as one of the distributors of the SanDisk brand for the past two years and the success in extending the reach of SanDisk in South African market prompted the storage vendor to expand its relationship beyond single brand.
Speaking on the occasion the senior sales manager for Africa at Western Digital, Ghassan Azzi said, “the positive growth results of SanDisk is what led the team to Tudortech’s door. The success of Tudortech’s marketing of our SanDisk brand that opened the door for their appointment to distribute all Western Digital branded products, as well. It is our belief that their dominant position in the retail distribution channel will take the Western Digital brand to new heights.”
Azzi adds, “We plan on streamlining our retail business through developing a go-to-market strategy in partnership with Tudertech. As this will not only boost the company’s market share, but also offer Tudortech the opportunity to distribute our brand effectively.”
The CEO at Tudortech, Gary Shap expressed his delight and said, “We pride ourselves in working alongside best-of-breed technology companies and look forward to offering consumers a wide assortment of solutions across the Western Digital product portfolio for storing and sharing their valuable content. Our customers and consumers alike can look forward to excellent service and support synonymous with both the companies.”
