Toshiba Launches the FlashAir Wireless SD Card

Toshiba has launched the Next-Generation FlashAir Wireless SD Card that allows users to more quickly share media from their camera to social media and up to seven devices at ultra-fast speed even without a wi-fi connection. The 4th generation FlashAir features a new processor design and delivers enhanced wireless performance as well as standard SD memory card functionality. It will also offer an integrated ‘Eyefi Connected’ feature that prevents a camera automatically powering off when wirelessly connecting with FlashAir.

Toshiba’s new FlashAir cards will be available with capacities of 16GB, 32GB and 64GB with prices ranging from $35 for 16GB, $40 for 32GB  and $60 for 64 GB. “We are happy to launch another innovative product – the Next-Generation of Flash Air wireless SD card – in our storage portfolio that will enhance the user experience and help in preserving their precious memories,” said Santosh Varghese, General Manager – MEA Digital Products and Solutions, Toshiba Gulf FZE.

FlashAir products are SD cards with built-in wireless LAN functionality. This allows data stored on the card to be transferred to external devices such as PCs, smartphones and tablets. The 4th generation of FlashAir will be compatible with the UHS-I standard and offer UHS speed class 3 to support 4K video recording . Maximum read and write performance is 90MB/s and 70MB/s respectively . Wireless LAN performance of 31.4Mbps is approximately 2.9 times that of Toshiba’s 3rd generation Flash Air.

As well as Toshiba’s own FlashAir application, the latest FlashAir cards work with Ricoh Innovations Corporation’s ‘Keenai’ photo storage and management service. Keenai allows the automatic transfer of photo data from FlashAir cards and enables users to autosync photo and movie data to the cloud. “Wireless sharing made easy as this card will benefit both professionals that desire a faster turnaround as well as amateur photographers,” Varghese said.