HTC Launches e-Commerce Store for Saudi Consumers

Following strong demand for flagship devices across the Kingdom, HTC has launched a new e-commerce store dedicated to bringing leading innovations in smart mobile devices to more consumers across Saudi Arabia. Through the new e-commerce store, visitors will now be able to browse and buy the entire range of HTC smartphones and accessories, such as the flagship HTC U11 smartphone available in Amazing Silver, Sapphire Blue, Brilliant Black, Ice White, and Solar Red, and other devices within the HTC U and Desire ranges.

In addition to these award-winning smartphones, consumers can browse the e-commerce store for HTC Ice View covers, car chargers, high-res audio earphones among many others items all at their convenience. The e-commerce portal will also be a platform to improve product and service experiences through customer feedback.

The overall e-commerce sector is growing rapidly in KSA and across the MENA region, boosted by a young population and advanced connectivity options. AT Kearney expects the market to grow to a value of $20 billion by 2020, driven by millennials and their familiarity and comfort with shopping online, mostly for electronics, clothing, travel and food.

Nikitas Glykas, President of HTC Middle East & Africa, said, “As HTC continues to grow its brand and customer base, we believe it is important to have one place for our customers where they will be able to access the entire range of HTC smartphones and accessories. Moreover, e-commerce is not just a buzzword in Saudi Arabia, but a clear direction in which the retail industry is moving. The Kingdom’s young, tech-savvy population is driving this growth, and is also the same audience that is eager to explore HTC’s smartphone range.”