TechAccess inks distribution deal with Informatica

TechAccess has signed a master distribution agreement with Informatica, the Enterprise Cloud Data Management leader accelerating data-driven digital transformation. As the only Master Value Added distributor for the MENA and Pakistan regions, TechAccess will offer Informatica’s entire software portfolio of big data management, cloud integration, data integration, data security, data governance and data compliance solutions. Working with TechAccess, Informatica expects to grow its footprint in the region, mainly targeting large enterprises and public sector organizations.

“The increase in deployments of cloud based and IoT environments is influencing the demand for big data management and analytics solutions in the region. Organisations are realising the value that data governance and analysis offers; it helps transform their business, brings clarity and allows them to make better informed decisions,” said Ashruf Hassaballa, General Manager, TechAccess Software division. “The addition of Informatica to our portfolio is ideal at this time, as it helps expand our software portfolio, and allows us to provide our partners with market-leading enterprise cloud data management solutions to address growing demand.”

As part of its 360-degree value-add model, TechAccess will identify and onboard specialist partners, and provide them with pre and post-sales support, as well as marketing and business development support. The Value Add Distributor (VAD) will also provide training and certification programs to enable partners to enhance their selling capabilities, while its multi-million dollar solutions centre based in Dubai will be utilized to carry out proof-of-concepts and training sessions.

“Our partnership with TechAccess provides Informatica the ability to extend our reach into the MENA market. Leveraging our new Informatica channel program, TechAccess and their partners will be able to provide customers our industry leading cloud data management and Data Security products while growing their revenue and profit,” said Rodney Foreman, senior vice president Partner Ecosystem, Informatica.

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