Falcon, Verbatim sign distribution deal

Optical Media storage specialist, Falcon Technologies International (FTI) has announced the signing of an exclusive agreement with Verbatim, the storage media giant owned by Mitsubishi Chemical Media, to distribute Verbatim products in the countries of Bahrain, Iran, Iraq, Lebanon, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

This agreement comes after several years of mutual collaboration between the two companies, and allows FTI to distribute the full range of Verbatim products as well as products from Freecom, a brand also owned by Mitsubishi Chemical Media that specialises in high-end external SSDs and hard drives. The deal was finalized and signed during the recent FTI Customer Seminar 2017, which was hosted in Ras Al Khaimah and attended by many leading players within the global optical media industry.

(L-R) Gary Milner VP Sales Marketing at Verbatim and Michael Gutowski CEO of FTI

FTI CEO Michael Gutowski said, “FTI are both honored and excited to have reached an agreement with Verbatim to exclusively distribute their brands within the Middle East. Our cooperation over recent years has been beneficial for both parties and has given us insight into the mutual emphasis and care that both our organizations place on innovation and quality, so we feel there is a strong synergy of values between FTI and Verbatim. We very much look forward to building upon our partnership and further developing the business footprint of both FTI and Verbatim within the Middle East”.

Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “As the world’s leading Optical Storage brand, we have felt that there is a substantial opportunity to gain additional market share in what is a highly dynamic region. By partnering with FTI, we believe that the combination of our product innovation and FTI reputation for quality will be a new powerful force in the region, delivering unprecedented levels of customer service and availability – not previously seen before for the Verbatim brand.

We feel that FTI are a great choice of strategic partner as we seek to raise our profile in this region, not just because of their local market knowledge but also due to their shared commitment to delivering the best quality optical media solutions to customers all over the world.”