Gemalto is set to bring its latest digital banking and payment solutions to Seamless Middle East 2017. The leading regional conference dedicated to discussing the future of payments, e-commerce and retail, is taking place on May 1-2 at the Dubai International Convention and Exhibition Centre.
With the banking sector constantly on the lookout for new ways in which to attract and retain customers, Gemalto’s technologies deploy blockchain and behavioural risk management with a focus on biometrics to provide new services which are both user-friendly and, more importantly, secure.
“There is no doubt that technological advances in the financial industry are changing the way we bank. With the use of mobile devices for all banking needs being at an all-time high and only expected to increase further, it’s no surprise that digital banking is rising in popularity at a rapid pace,” said Eric Claudel, Senior Vice President Banking & Payment Solutions for the CISMEA region at Gemalto. “The new generation of customers, who expect to transact easily anywhere, any time and on any device with the same frictionless experience has put pressure on banks to invest in digital banking to meet customer expectations. Without a doubt, banks have to rethink their role and put customers at the heart of their strategy if they want to stay ahead of competition.”
Aligned with the Smart Dubai Initiative, Gemalto’s solutions work towards integrating technology seamlessly into daily life for maximum efficiency with the goal of creating a smart city with happy citizens. The latest technologies that Gemalto will be showcasing at the event ensure a safe mobile and digital banking experience. Additionally, for the first time ever, Gemalto will give visitors a taste of its new EMV card with a biometric fingerprint reader, which removes the need for remembering PIN codes and brings a new, more convenient payments experience for end-users, while making transactions more secure and frictionless at the same time. As the most reliable and fastest way of identifying and authenticating individuals, biometrics has established itself as a major trend both in the region and globally, and Gemalto’s solutions utilise biometric technologies to provide the seamless banking and payments experience expected by today’s customers.
To be a part of the digital banking and payments industry of the future, visit Gemalto at Stand L20, Hall 5 to discover the latest innovations designed to build customer trust through convenient and secure solutions.
