DISTREE Events has confirmed a deadline of April 29th for companies to enter the submission-based awards, which form part of the ‘Middle East Retail Academy (MERA): 2017 Awards’ taking place at DISTREE Middle East in May. The annual MERA Awards, taking place for the 10th consecutive year in 2017, celebrate excellence in the region’s consumer technology retail channel. All vendors, distributors, retailers and e-tailers operating in the Middle East are eligible to submit an entry for any or all of the four submission-based awards.
Companies can submit their entry packs online. All entries will be evaluated by a VIP Jury of independent channel experts during DISTREE Middle East 2017, with the winners announced at the event’s Gala Dinner on Tuesday, May 9th. The four categories are:
- In-Store Experience of the Year
- Customer Promotion of the Year
- Product Launch of the Year
- Marketing Initiative of the Year
Liam McSherry, Marketing Director at DISTREE Events, said: “We actively encourage all retailers, e-tailers, distributors and vendors to submit entries for these awards. It is a fantastic opportunity for marketing and PR teams to showcase a company’s achievements during the last 12 months.”
“The quality of entries continues to rise year after year,” he added. “The Middle East consumer tech retail channel continues to innovate and find new ways to engage with and excite customers. We’re seeing exciting new product categories emerging and we’re also seeing greater deployment of omnichannel strategies in the region.”
McSherry added: “This year will see us celebrate the 10th anniversary of the MERA Awards at DISTREE Middle East. They have become a benchmark for excellence in the Middle East retail channel. The consumer tech channel is packed with highly creative professionals who are always looking for new and innovative ways to generate demand. We can’t wait to start assessing this year’s initiative award entries from across the region.”
