MEA consumer electronics and telecoms distributor, Mitsumi has been appointed authorised HP supplies distributor for the Middle East region.Building on the two company’s 6 year long alliance, this agreement serves as a means to extend Mitsumi’s East African distribution rights to include the UAE, Oman, Bahrain and Yemen.
As an authorised distributor, Mitsumi will distribute HP supplies entire range of products in the Middle East and will further strengthen HP’s channel ecosystem. Mitsumi claims that it can expand HP’s customer base, provide better service inventory and delivery, plus training and support to resellers in these markets.
Commenting on the continued partnership between the two companies, Mitesh Shah, managing director at Mitsumi Distribution, said, “Expanding our rights not only reflects the vendors’ but also the market’s (resellers and stakeholders) confidence and trust in Mitsumi. We will continue to work with HP to realise their business objective; ensuring every option is available to our resellers and customers.”
“Innovation at HP is not just about products, but about processes. With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers. We look forward to a more successful partnership with Mitsumi,” said Mikhail Voronov, PPS supplies distribution business manager Africa at HP.
