Saudi Bank adopts Gemalto solution

Eric Claudel, President Middle East and Africa at Gemalto
Eric Claudel, President Middle East and Africa at Gemalto
Saudi Arabia based Al Rajhi Bank adopted Gemaltos instant card issuance solution for the bank’s new generation of self-service kiosks. The new technology enables secure replacement of EMV payment cards to be printed in a matter of minutes on-the-spot, offering customers the speed and convenience of immediate, anytime card renewal that will allow bank to focus on delivering value-added services and personalized customer support.

The new kiosks represent the latest stage in Al Rajhi’s ambitious strategy for banking in the digital age that are being deployed outside existing branch locations to provide round-the-clock availability, with the potential to extend into new sites such as shopping malls at a later stage.

“The extension of the solution to kiosks is part of our on-going plan to transform branches for the digital age of banking and give our customers advanced services and a seamless experience. Instant card renewal is now accessible on a 24/7 basis through self-service kiosks, and our staff are being freed from repetitive tasks to better engage and support clients. We’ve seen a 30% card issuance increase since the kiosks were deployed.” said Saleh Alzumaie, General Manager – Retail Banking Group at Al Rajhi Bank.

Gemalto’s solution can be used in conjunction with any type of hardware, optimizing the flexibility of Al Rahji’s procurement strategy. Describing the relationship with the bank, Eric Claudel, President Middle East and Africa at Gemalto said “Our partnership with Al Rajhi Bank stretches back many years, and this new initiative further strengthens its position as a pioneer in payment means and automation. This is the first deployment of our instant issuance technology in self-service kiosks in Saudi Arabia and, since its introduction in January, the number of cards being produced this way has increased threefold.”

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