Apple, Google Top Green Internet Innovators

According to a new report by Greenpeace, Apple, Google and Facebook topped the green chart with highest clean energy index scores while Netflix, Amazon Web Services and Samsung were found to be lagging behind.

Greenpeace’s clean energy index accounts for how much clean energy the companies use from renewable resources, as well as other factors, such as their willingness to make their energy consumption publicly available, and their commitment to powering their data centers with renewable energy, for example.

“Like Apple, Facebook, and Google, Netflix is one of the biggest drivers of the online world and has a critical say in how it is powered. Netflix must embrace the responsibility to make sure its growth is powered by renewables, not fossil fuels and it must show its leadership here,” said Greenpeace USA Senior IT Analyst, Gary Cook.

Green indexNetflix has one of the largest data footprints of the companies profiled, accounting for one third of internet traffic in North America and contributing significantly to the worldwide data demand from video streaming. The company announced in 2015 that it intended to fully offset its carbon footprint, but a closer examination reveals it is likely turning to carbon offsets or unbundled renewable energy credits, which do little to increase renewable energy investment

For the first time, this year’s report also evaluates Asian companies including tech giants Tencent, Baidu, Alibaba, and Naver, which are steadily expanding globally. The region is well behind the US market in renewable commitments, due in large part to fewer clean energy options from monopoly utilities.

“Leading tech companies in the US have shown that clean power can be both good for the environment and for business. East Asian companies must step up to embrace that reality as well,” said Jude Lee, Senior Climate and Energy Campaigner at Greenpeace East Asia.