HTC Middle East has today announced the launch of its UAE e-commerce store. This is the first HTC e-commerce site in the Middle East and Africa region where customers will be able to access the entire range of HTC smartphones and accessories such as the HTC 10, the Desire range, Ice View covers, car chargers, high-res audio earphones among many others, at their convenience. Customers will also enjoy free next day delivery anywhere in the country on their purchases from the HTC online store, irrespective of the amount spent.
The e-commerce sector is quickly growing across the Middle East North Africa region, boosted by a young population and advanced connectivity options. AT Kearney expects the market to grow to a value of $20 billion by 2020, driven by millennials and their familiarity and comfort with shopping online, mostly for electronics, clothing, travel and food.
Nikitas Glykas, President, HTC MEA, said: “e-commerce is not just a buzzword in this region, but a clear direction in which the industry is moving, and the young, tech-savvy population that is driving this growth is the same audience for our innovative and award-winning smartphone range.”
“As HTC continues to grow its brand and customer base, we believe it is important to have one place for our customers where they will be able to access the entire range of HTC smartphones and accessories,” he added. “The portal will also be a platform to improve product and service experiences through customer feedback.”
The e-commerce store will be accessible to customers in the UAE immediately at http://www.htc.com/mea-en/. The HTC e-commerce store is expected to be launched in Saudi Arabia and Egypt shortly after the UAE roll out.