Guurprit Ahuja, the Director for Middle East and Africa at Acronis, speaks about his company’s plans for GITEX 2016
Are you participating at GITEX Shopper or GITEX Technology Week this year?
Acronis will be participating at Gitex Technology Week 2016 and will be present in Hall 6 CLD 24. This is our third year participating at Gitex and we look forward to bring the power of the Acronis Backup 12 direct to customers and partners. At this event, we aim is to educate end-users and partners on the importance of efficient backup and recovery solutions as a vital component of IT investments with businesses of all sizes.
What technology and market trends have you seen this year on the Middle East market?
A growing number of Middle East organizations, both large and small are moving towards hybrid cloud models, where data is stored on premise but also in multiple company locations for easy access. The need for hybrid cloud data protection is stronger than it has ever been.
Will you be launching any new products or solutions at GITEX this year?
In addition to the recently launched Acronis Backup 12, we will showcase Acronis Access Advanced which is an easy, complete, and secure enterprise file sharing solution that makes users more productive and gives IT complete control over business content to ensure security, maintain compliance, and enable BYOD; Acronis Cloud, an effective offsite cloud backup storage subscription that turns any Acronis Backup or Acronis Backup Advanced product into a powerful hybrid cloud backup solution. For consumers, we will demonstrate the Acronis True Image 2017, the latest version of the world’s fastest personal backup software.
What sort of channel engagements have you planned for GITEX?
Gitex has always been an avenue for us to meet with existing and new partners from across the region and discuss business. We will be conducting presentations of the Acronis Backup 12 and other cloud solutions, to demonstrate the efficiency and effectiveness of our solutions and how it will help them address customer needs.
How does GITEX Shopper and GITEX Technology Week fit into your overall regional strategies?
Acronis makes its third appearance at the GITEX Technology week in 2016. This event serves as the perfect platform for us to showcase our best-of-breed solutions and connect with local businesses, organizations and experts to discuss the latest innovations in data protection, including cloud services. It also serves as a platform to educate and demonstrate to end-users and partners that our solutions offer a differentiation and an advantage over any other in the market.
Any other info you would like to add?
When it comes to new generation data protection, Acronis is the undisputed leader
We are committed to helping enterprises make a seamless transition from on premise backup solutions to Cloud and eventually Disaster Recovery. Our solutions provide a single user interface to manage all infrastructure, be it physical machines (laptops, PCs, workstations), virtual machines (supporting almost all virtualization technologies) and Cloud. We offer ease of managing licensing by having a simple licensing “per physical host based” for perpetual/subscription and “per GB used based” for Cloud. Organizations can be assured of a secure backup of data using state of the art government/military grade encryptions.