Bezón has been entrusted with overseeing the company’s operations across the region and will be responsible for growing group’s market share in the Middle East. Before joining PCCI Group, Bezón worked as the Marketing Vice President for Sapphire, a subsidiary of Saudi Telecom Company, and was responsible for the value proposition, pricing and the customer journey definition of this mobile operation in Saudi Arabia.
Bezón also worked with the Telefonica Group for 15 years where he held different management between 1999 and 2014 culminating as Group Marketing Director wherein he was responsible for developing significant transformational projects within the company, namely, Digital Transformation, Customer Experience and Data Monetization. Prior to working with the Telefonica Group, Bezón worked for IBM for 10 years.
“PCCI Group is a unique organization within the industry and I am confident that my experience and knowledge will help the company drive the desired growth and success in the region. One of my key objectives is to expand on the strong customer base in the Middle East, which the company has witnessed in the last quarter. The Group’s focus will be on providing a unique multi-channel customer experience, leveraged on proven outsourced delivery capabilities, to customers in the UAE and across the Middle East, Europe and Africa,” said Bezón.
