TP-LINK appointed Dia Hamdan as its new regional marketing manager for Middle East and North Africa. Prior to taking on this role, Hamdan was marketing manager at Asbis Middle East, a TP-LINK Distributor in the Middle East.
In this new role, Hamdan will be responsible for the vendor’s entire marketing functions and will work with a team of executives across the region to promote and raise awareness of the brand and its wireless LAN (WLAN) products in the channel and end user market.
Denny Liang, Vice President at TP-LINK MEA, said “the appointment of Hamdan will also help TP-LINK to improve its communication with all distributors across MENA especially when implementing joint marketing and promotional campaigns. We are delighted at the fact that Dia brings experience from the IT distribution sector, something that will help us to fully understand our distributors better.”
Hamdan said “He is happy to join TP-LINK at a time when it’s embarking on so many channel initiatives as the company extends it footprint in MENA and beyond. My priorities in this new role will be to enhance relationships between TP-LINK and all its channel partners, help to coordinate regular events, training, partner meets and communicate the incentives programmes to partners.”
“Working along with the channel, sales and technical teams, we will be looking at ways to improve and enhance our internal and external communications with all stakeholders involved in our business.” added Hamdan.