Logitech, in its official blog announced that it rebrand itself as ‘Logi’. The new identity will support a colourful new attitude but with the same trust it has enjoyed with its users over the years.
In a statement it said, “While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.”
The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. Over the coming year, it will launch new website, social media channels, packaging and in-stores branding in accordance with the new logo.
