Antoine Harb, business development manager, Kingston Middle East, on partnering for success in the regional channel with distributors.
What’s been Kingston’s focus and business strategy for the Middle East channel this year?
Kingston has been closely working with the channel in the Middle East to grow their business in the gaming market. Kingston brand HyperX has grown its gaming market in the US and Europe. With its multiple products offering from high speed memory to high quality gaming headsets, HyperX has become a leader in the PC gaming market across the globe. Kingston is working with its channel partners to duplicate the HyperX success in the Middle East.
How is Kingston helping its channel partners to take advantage of the improving business climate in the Middle East?
Kingston has a variety of products that address the needs of business and consumers. Given the increase in volume and the different metrics in pricing, resellers are under pressure to increase their net margin. Kingston is helping its channel partners to accomplish that goal by providing high quality products that are well positioned.
What role are your distribution and reseller partners expected to play in the components space?
Logistics is one of the most important role of a distributor. Kingston expects its distribution partners to have the products readily available in order to fulfill immediately the channel requests.
As a specialist vendor of components, what value do your distributors bring to Kingston’s business in the Middle East?
Our distributors’ focus on the components market has helped Kingston to enlarge its customer base and diffuse all of its offerings.
What do you like and value most about working with your distribution partner across the Middle East?
All our distributors have a responsive and professional team that has worked side by side with the Kingston team to develop this mutual business. Partnership remains a key to the success Kingston is witnessing in the Middle East.
What can your channel partners expect from Kingston going forward in the Middle East?
Channel partners can count on Kingston to help them penetrate new markets and deliver to their customer’s high quality products that best fit their needs.
What impact will the Internet of Things (IoT) have on the way channel partners do their business?
The Internet of things (IoT) will help the channel partners to increase their component sales by tapping into new markets. Kingston is already helping them to accomplishing that task.
