Morpho, a maker of biometric identification and security solutions, has outlined a new strategy to cement its presence in the African market.
The company said under the new strategy, it plans to aggressively capture the untapped markets in the rest of Africa.
The company recently showcased MorphoWave in South Africa, the next wave of innovative biometrics and the market’s first biometric access solution featuring high-speed touchless fingerprint matching.
Guillaume Lefevre, VP, Market Development and Sales, Morpho, said: “There is a new wave of consumer applications that will drive innovation, vendors in this space will have to adapt or die. Morpho’s consistent ability to advance the security industry with groundbreaking biometric technology and unrivalled performance is seen in MorphoWave.”
Lefevre said Ideco, Morpho’s local premier partner, was instrumental in establishing a strong presence in South Africa and the rest of Africa. “Not only do our strategies complement each other, but Ideco really understands the African markets. We would like to grow this partnership and start penetrating new untapped markets on the continent,” Lefevre added. “The significant increase in the adoption of biometric technologies in smartphones is largely due to factors such as growing concerns over data integrity and security among mobile users, rising popularity of mobile wallet concept for accomplishing banking and financial transactions, and move towards mobile cloud computing.”
Morpho said as e-commerce continues to grow, fingerprint technology will become an important technology to protect consumers from fraud, hacking and identify theft.
Lefevre added as smartphones evolve and become more advanced, the requirements of small hardware components become even greater. “Touch sensors will continue to decrease in size, which poses large technological challenges on especially fingerprint software to ensure a great user experience with high security,” said.
