Pure Storage unveils enhanced partner program

Pure Storage, unveiled its new and improved programs as part of the Pure Storage Partner Program (P3) to its channel partners worldwide. The Pure Storage Partner Program includes Silver, Gold, and Platinum membership levels.

Pure Storage is introducing an improved incentive framework, consisting of a new co-branded partner-driven customer reference program, a demo purchase program featuring significant discounts on products differentiated by partner tier, and the introduction of a new Pure sponsored headcount incentive that Platinum level partners can leverage to accelerate the development of their all-flash storage practice.

The company grew by more than 300 percent for the 2015 fiscal year and also grew its active partner base over 100 percent during the period from January 31 2014 to January 31 2015. New enhancements released in P3 combined with significant new investments in partners’ success – up to a 4x increase in Marketing Development Funds (MDF), further demonstrate Pure Storage’s commitment to rewarding and enabling top partners in every geography while continuing to fuel the rapid technology transition underway from disk to flash.

Michael Sotnick, Vice President of Global Alliances and Channels at Pure Storage
Michael Sotnick, Vice President of Global Alliances and Channels at Pure Storage
“We are committed to defining the next generation of enterprise data storage in collaboration with our partners and have embraced their feedback to take the P3 program to the next level,” said Michael Sotnick, Vice President of Global Alliances and Channels at Pure Storage. “The channel-focused business model we have employed since our inception has created new opportunities for partners to accelerate the deployment of all-flash storage worldwide. Today’s P3 enhancements are designed to further enable our partners with the opportunity to develop their all-flash storage expertise, build practices around a next generation technology, and ultimately position them for new and increased business opportunities today and into the future.”

In order to keep up with the rapid adoption of all-flash storage around the world, Pure Storage is evolving its P3 Partner Program to provide partners with the tools, training and support they need to be successful. The key features of the new Partner Program include the expansion of the “Platinum” partner tier now accompanied the current “Gold” and “Silver” tiers.

Tier eligibility is determined by a combination of Pure Storage bookings, sales and technical accreditations and marketing engagement. Differentiation is reflected in the programmatic elements, including incentives like MDF, net new customer acquisition bonuses, and demo lab equipment discounts.

A new incentive framework has also been extended to partners globally. Demo Purchase Program featuring significant discounts on products differentiated by partner tier to help partners showcase the power of Pure Storage at work in their demo lab.

Pure funded incentive headcount for Platinum level partners that are dedicated to driving the adoption of Pure Storage all flash arrays globally.

Enhancements to the company’s automated, global, transparent deal registration system to ensure that partners collaborating with Pure receive world class sales support and complete backing from the Pure Storage sales organization.

The availability of new Customer and Partner Success Services, accreditations and online and instructor-led training courses, new TCO, marketing and sales tools are also incorporated in the program that the company believes will help partners stay ahead of the competition.