Quantum, the OEM brand that makes tablets and smartphones, has won the DISTREE Diamond Award Middle East 2015 for Tablets at the recently held consumer electronics trade fair in Abu Dhabi.
Tamer Ismail, vice president, Quantum Global Group, said: “It is certainly an honour to receive that level of support from the DISTREE panel. The announcement stated that we won because of significant growth in our tablet business and the tremendous impact our tablet offerings have had on the market.”
Ismail added that being recognised at a forum such as DISTREE Middle East as the ‘best tablet brand’ of the year means that Quantum has been acknowledged by its peers as being among the best in this business. “It’s surely an appreciation of the hard work by the whole Quantum team,” he said.
He added that effective branding is often at the heart of companies that thrive and succeed in the market. “By creating brand awareness, differentiation, dedication and consistency, we have managed to have a positive impact in the consumer electronics market despite the fact that we entered the segment when it was already overcrowded by cheap ‘white label’ brands,” he said. “We are working very hard to design our strategy and still transforming it as per consumers’ needs and demand.”
Ismail pointed out that DISTREE Middle East has become an important event in the region’s consumer electronics channel and the company is delighted to have maintained a solid alliance with the organisers. “The DISTREE Award for ‘best tablet’ means a lot to us. It brings happiness and most importantly the responsibility to aim high. I would like to extend my sincerest gratitude for the recognition Quantum has received at the first DISTREE Diamond Awards,” he remarked. “This appreciation will motivate us to continue our customer pledge of offering quality products that are complemented by solid post-sales support and appreciating our brand, your thoughtfulness means a lot to our company.”