Xerox has appointed Chris Govier as General Manager for their Middle East operations as the company strives to maintain its momentum in innovation and smart technology solutions that will further drive the Middle eastern ecosystem.
Govier will be responsible for driving Xerox’s vision and supporting the company’s business direction in the Middle East – providing innovative and ‘smart’ technology solutions, improving sustainability and coupling their worldwide brand with their highly regarded regional partners.
The region is currently a hotbed of technological innovation with a growing interest in ‘smart’ city solutions and a vision that provides seamless connectivity for businesses worldwide.
Govier joined Xerox in 1993 and has held several senior roles within the Corporation including head of Graphic Communications for DMO, several key positions in MEA and, most recently, as the General Manager of their Central Eastern Europe Distributor Group (CDG).
While highlighting the current trends in the Middle East, Chris Govier also commented on how Xerox can contribute to the Middle East’s overall vision while maintaining its leadership in the region. He said, “According to IDC, hard copy print in the Middle East and Africa is estimated to grow in line with its increase in IT spend – up to 6-8% per annum in 2015 and 2016.”
On the plans of Xerox in the Middle East, he noted that, “Our main goals for 2015 include training, supporting, and ensuring our channel partners and their customers are treated with dignity and respect.”
Xerox in the Middle East has long-established Joint Ventures and Channel Partners in different markets across the region, many of whom are family owned and have had a reputation for delivering value and consistent customer service for many years.
In deed the company continues to provide their customers with innovative technologies as well as Managed Print Services (MPS) which help contain cost, drive productivity and meet environmental sustainability goals with a more efficient print infrastructure.
