To keep up with the surge in demand for its printers, Lexmark decided to expand its channel base with the appointment of new distributor under its fold. The company took Metra on board it’s partner network as the value added distributor for the region. According to Lexmark, the demand for it’s multifunction printers and services has been a catalyst to the appointment of Metra.
“Lexmark and Metra are united to supply our products and solutions in the Middle East, ensuring that the right product and solution is delivered and implemented at the right time to meet customer demands.” said Mathias Militzer, General Manager, Lexmark Middle East and Africa. “Metra’s addition to our roster of partners is a win-win for our existing and new customers across the region.”
“We have experienced tremendous growth in the past twelve months for Lexmark’s products and solutions including MPS and Metra’s appointment as a distributor underscore our commitment to help resellers capitalize on this demand. Metra’s expertise in sales, marketing, and logistics in the IT industry will prove to be instrumental and beneficial to the Middle Eastern reseller community,” added Militze.
“Throughout our 33 years history, we have focused on creating platforms that augment the business of our partners,” said Mohamed Amer, EVP at Metra. “We provide support through our highly trained senior staff and our deep insights on regional IT trends. The addition of Lexmark adds to our overall family of IT companies.”
