Citrix touts new channel programme

Sartorius says Citrix continues to innovate, improve and adapt its channel programmes.
Sartorius says Citrix continues to innovate, improve and adapt its channel programmes.

Virtual desktop infrastructure (VDI) solutions vendor Citrix has launched the Citrix Solution Advisor (CSA) channel programme, designed to help partners fully leverage its expanding portfolio of solutions to keep pace with the rapid rate of technological change and increase their competitiveness in the marketplace.

The new programme has been equipped to realise faster revenue growth by investing in and leveraging technology specialisation to differentiate their capabilities and offerings to ensure customers derive maximum value from Citrix solutions.

According to the company, the new programme will offer nearly 9,000 Citrix solution advisors, across the globe, simplified certification, adjusted revenue requirements and new incremental benefits and incentives.

Citrix specialisations, the cornerstone of the programme, will qualify, brand, recommend and reward partners for demonstrated technical competency, end-to-end sales capability and service delivery to customers. The specialisation programme is comprised of tracks that offer partners the opportunity to self-select the technical category that best reflects their current business model and then add other competencies as their business evolves.

“Citrix continues to innovate, improve and adapt its channel programmes as it recognises that channel partners are the driving force behind the company and are integral to its overall success and the success of our shared customers,” said Carlos Sartorius, senior vice president, Worldwide Sales and Services, Citrix.

“Through our new Citrix Solution Advisor programme with specialisations, we are helping partners differentiate themselves from their competition and deliver an outstanding experience for their customers. Our new partner sales onboarding process complements our Specialist tracks and will enable our partners to better capitalise on market opportunities,” Sartorius added.

Luca Marinelli, vice president, Channel Sales and Strategy, EMEA at Citrix, added: “We have been and continue to be fully committed to making Citrix the most profitable business for our partners and enabling a best-in-class experience for our joint customers.

Marinelli said the new channel programme with specialisations will help solution advisors drive higher satisfaction, confidence, and loyalty with their customers and, in turn, realise significant year over year revenue.

“We will continue to innovate our channel program, tools and resources to ensure that our partners can differentiate themselves and gain a competitive edge in the market,” he said.

“The addition of specialisations, with the same guiding principles of clarity and clear rewards, allows the Citrix partner ecosystem to grow with Citrix, and also differentiate within the ecosystem,” said Steve White, Program Director, IDC Channels and Alliances.