Samsung intros new and clever electronics for Africa

Samsung Electronics has unveiled a new range of products for the African market at its sixth annual Africa Forum in Antalya, Turkey, as the company continues to contribute to the continent’s ongoing transformation in the consumer electronics space.

Lee addressing the forum
Lee addressing the forum

Showcasing its commitment to the African market, Samsung presented its latest flagship products to delegates over the course of the three-day forum that started three days ago.

S.Y.Hong, president and CEO of Samsung Electronics Africa, highlighted premium, innovation, convenience, insights and citizenship as the key words related to product innovation in Africa.

“Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent,” said Hong. “Part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.”

Choong Ro Lee, president of Samsung Middle East and North Africa (Mena), while unveiling the SUHD TV said, “Samsung is all about delivering amazing experiences, and we can do this because of our intense focus on the needs of consumers.

The highlights of the forum include Samsung Electronics showcasing its commitment to the African market by introducing a range of products in the consumer electronics space

At the forum, Samsung launched the Tizen-powered SUHD TVs in the range of JS9500, JS9000 and JS8500  from 48- to 88-inches, a new audio line-up and innovative curved monitors bringing innovation to Africa like never before.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience,” said HS Kim, President of Visual Display at Samsung Electronics. He added that, “regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently delivering a superior home entertainment experience for years to come.”

Samsung also unveiled a new range of Samsung digital appliances in addition to the launch of the NX500 camera and the Galaxy A which shows Samsung’s commitment to enhancing the consumers’ digital life.

The theme for Africa Forum 2015 is “One Beat – Beyond the Limit” and builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.