Tablet and smartphone manufacturer Prestigio has said it plans to expand its footprint in tier-two and three channels across the Middle East and North Africa (MENA) market.
The move comes in the wake of the global tablets market having experienced year-over-year decline in the fourth quarter of 2014 for the first time since the market’s inception in 2010, according to a recent report from research house IDC.
Ammar Towir, sales director, Asbis Middle East, said: “While the global market for tablets has slightly declined, smartphone sales are surging and here in the Middle East the market is witnessing huge growth in tablets and smartphones.
Towir added that Middle East consumers are still showing appetite for the latest technology and products in the tablet and smartphone sector.
He said this is why Prestigio’s main focus in 2015 is on bringing the latest technology and products for the high-end and mid-range segment of mobile devices. “Another big focus for us is on developing our business across the region by growing sales of tablets and smartphones, extending the tier-two and three channels reach, and going more deep into technology innovation before launching any new products,” he said. “We are aiming to gain more market share with quality and value-added services, and an excellent after-sales service for channel partners and their customers.”
Towir reiterated that the smartphone market is still huge and is presenting huge opportunities for savvy resellers and retailers in the region. He explained that while there is no denying about the stiff competition in the tablets and smartphone market in the region, Prestigio has been able to stay ahead of competition by distinguishing itself through channel programmes and partner initiatives that are targeted at helping resellers to develop more profitable businesses.
“We have made some changes to our channel engagement model with new loyalty programmes, restructured our pricing models on tablets and smartphones and unveiled new channel marketing plans to improve our sales in the market,” he said. “We already have a good channel base, a great brand and quality innovative products. The next step in our evolution is to double our efforts and get a bigger share of the business across the region.”
Towir pointed out that aside from the market share and sales push, the professional corporate team has continuing its success with Prestigio Solutions. “In 2014 we implemented several of our solutions in the government, corporate and education sector across the Middle East. We are looking to double our Prestigio Solution business in 2015,” he said.