Mobile and wireless solutions vendor, Aruba Networks Inc has announced that it is expanding its EMEA Aruba PartnerEdge Programme to better address the needs of SMEs and channel partners.
The move to focus on the SME segment with partner programme enhancements comes in the wake of the recently introduced 802.11ac products, which have been designed to offer SMEs, a wide variety of programmes and benefits, promotions and SME enablement support.
The company said it has also set up a focused SME competence centre in Cork, Ireland that will focus on supporting partners to sell Aruba Networks cloud-based central solution and Instant Access points, which are easy to install and maintain and are an excellent fit for SMEs.
“The traction we’ve experienced with Aruba Instant, as well as the significant number of partners recruited over the last few months, indicates that Aruba solutions are quickly becoming the wireless infrastructure of choice for SMEs,” said Karl Soderlund, vice president, worldwide channels for Aruba Networks.
Osama AlHaj-Eisa, channel director, Middle East and Turkey at Aruba Networks, said: “Hundreds of partners are enjoying excellent growth with the Aruba SME portfolio and the demand for covering the market is increasing. With the centralised SME competence centre, Aruba provides a single, consistent and easy to reach support centre for our existing and potential partners. The competency centre caters for local language support via phone, email, online chat and other online services.”
Aruba will work closely with its distribution partners across EMEA to recruit and onboard reseller partners. To support this targeted SME channel effort, Aruba has adapted its internal organisation and a devoted SME channel team, based in Aruba’s Cork, Ireland office and Middle East, will focus on the SME channel particularly in the areas of partner recruitment, enablement and demand generation.
