Regional value-added distribution (VAD), Global Distribution FZE, has said that everything is on track for the much anticipated launch of its I-onik range of mobile devices in the Middle East.
The plan to introduce the I-onik range of products, follows the company’s success in launching these products in India, Europe and the Americas.
According to Global Distribution, it has seen overwhelming response to its I-onik range of products in all the geographies where these products have been unveiled.
Parvez Ahmed, executive director, Global Distribution FZE, said all is set for I-onik’s launch in mid this month. Ahmed added that the company has adopted a two-pronged approach to how it will work with channel partners. “We will work with all power retailers and independent high street retailer across the region,” he said.
Ahmed said the initial focus for the company will be to market the I-onik range of as a trusted and reliable Germany engineered brand in the region. “We will be doing targeted marketing campaigns,” he said.
He pointed out that although the I-onik brand is only being launched in the Middle East now, it’s an established brand in Europe for the past several years.
Ahmed explained that the I-onik range of products have been well received in India, Latin America and Africa, and the company is hoping to replicate that success in the Middle East.
Mubeen Ghawte, business unit manager, I-onik at Global Distribution, said the company is launching three smartphone models, one feature phone and two tablet arrays. “We are delighted to be introducing the I-onik range of devices in the Middle East retail market,” he said. “Our focus will be on brand awareness and product marketing. We look forward to working with the organised power retail sector, as well as small independent retails.”
Global Distribution already distributes Apple, Samsung, Alcatel, ZTE and HTC mobile devices in the Middle East.
