Europe’s major mobile brand Fly, which entered the Middle East region only last year experienced explosive growth in the region. This flying success has prompted Fly to target six-fold growth this year, as it plans to expand its presence further in GCC and African markets.
The launch of Fly Blade has changed the fortunes for the company and now it expects for the first quarter already stands at 265,000 units.
In the GCC, Fly has partnered with Dubai-based Eurostar Group to further expand its presence in Kuwait, Qatar, Bahrain and Oman. Last year, Fly launched in Turkey as part of its continuous expansion in the Middle East and Africa, and Fly is also finalizing plans to enter the Iran market for the first time. Having already launched in Nigeria – Africa’s most populous nation – Fly is also looking to expand into Kenya, South Africa, Mozambique and other countries on the continent as well as Egypt in North Africa.
“We’ve already achieved fantastic growth in the United Arab Emirates and the Kingdom of Saudi Arabia, now we want to repeat that success in the other Gulf states and in Africa,” said Nitin Sood, Managing Director, Fly MEA. “While Saudi Arabia currently represents 80 percent of our sales in the Gulf, we are confident that we will be able to expand our presence both in the region and across international markets through our strong partnerships with local distributors.”
Fly’s exclusive online partner for the Fly Blade launch was Souq.com, and Fly will continue its focus on e-commerce this year, Sood said.
Fly’s innovative devices work across a variety of platforms and operating systems. In addition to offering a wide range of super-sleek, powerful smartphones at competitive prices, Fly also provides a reliable and scalable after-sales service with an on-the-ground customer service team across the region.
Fly will continue its strategy of introducing premium products at competitive pricing, with more phones scheduled to be launched later this year, focusing on bringing the latest in style, design and technology.
