Action To Action (ATA), an affiliate member of the Consumer Electronics Afflation (CEA) has said it plans to bring the latest technological innovations that were unveiled at this year’s Consumer Electronics Show (CES) to the Middle East, Africa and Turkey.
The company said it has already been instrumental in bringing new technology brands to the Middle East including LED lighting specialists Thomson Lighting.
“CES is ideal to meet with new entrepreneurs and to identify new technologies and opportunities that can be leveraged in new markets, and to new audiences,” said Cizar Abughazaleh, managing director, Action To Action. “The emerging markets of the Middle East, Africa and Turkey present the perfect opportunity for innovative technologies, owing to the presence of a growing number of SMEs who are looking for affordable yet feature rich solutions. We established new business opportunities during CES, which we will announce later this year.”
Abughazaleh said Action To Action’s primary mission is to identify new technological innovations and entrepreneurs from across the world and help them penetrate into new markets by building and developing an efficient channel and distribution management system.
“For the last 30 years, the company has nurtured an effective sales model, which allows it to be a selling agent to penetrate specific markets within designated segments,” he said.
