Analyst firm GfK Retail and Technology Middle East has said that sales of “white label” tablet brands have continued to find year on year (YoY) growth with volume sales in the Kingdom of Saudi Arabia (KSA) increasing by 84% YoY to account for 16% of the market volume.
Referencing its GfK Panel market, KSA Media Tablets report, GfK stated that sales in the UAE surpassed half a million yearly sales to account for 36% of the market total volume.
The latest GfK sales out highlighted that the so-called white label brands have continued to grow in the Middle East.
“In addition to increasing in volume sales the GfK Sales out reporting highlights that white Label brands have gained in availability, range of options and making their products increasingly affordable to consumers across the region,” said Tamer Ismail, vice president at Dubai-based Quantum Middle East, a private label brand that manufactures tablets and smartphones.
Ismail explained that white label branded mobile devices are available in 90% of UAE retail outlets selling media tablets. “There are more than 900 model variants of white label branded tablets selling in the UAE market as per GfK research,” he added
Ismail pointed out that the price has declined by -23% YoY with the average selling price of white label tablets under $75.
According to the GfK Panelmarket, Volume Share, Media Tablets report released in November 2014, white label brand Quantum increased its share to account for 2% of media tablets volume sales in KSA and 1% in the UAE market.
Tamer explained that: “We are happy with the growth rate but we still believe that with the quality and after-sales support Quantum is offering, we will grow even more in 2015.”
