Acer today unveiled its exciting new product line-up at its first ever annual showcase in Dubai.The new products include Aspire R series convertible notebooks, Aspire Switch series 2-in-1 PCs, Iconia series tablets, a Liquid series smartphone, and a sneak peek in to Acer’s plans for a wearable technology device. The last quarter’s performance demonstrated the company’s turnaround is on track with a return to growth and profitability. Acer is now focusing on pursuing excellence through a wide product range, creating outstanding value for regional users at all price points.
“The importance and strength of the Middle East market is growing every day. Acer’s strategy of focusing on key areas of mobility, smartphones and peripherals, as well as owning the market in new categories such as 2-in-1 devices, has proved very successful. We continue to venture into new areas and segments like wearable technology, and we already have a leading market position in a number of countries across the Middle East,” said David Drummond, Vice President, Middle East and Africa (MEA) for Acer. “Acer is committed to providing innovative technology and this has always been a key focus for the company,” Drummond added.
Since the beginning of the year, Acer has successfully managed a turnaround moving from a hardware vendor to an ITC (Information, Technology, Communication) company offering hardware, services and solutions from one source. During the last two quarters, Acer experienced a gain in market share and successfully stabilised as a company.
We live in a time of new technologies and form-factors that are improving and facilitating people’s lives. Therefore, Acer strives to break down barriers between people and technology and make its products available as well as affordable for everyone. Being consumer-centric has always been part of Acer’s DNA and the continuation of that heritage is clearly visible.
Acer’s annual showcase was under the heading of “A Touch More” which has become a running theme through the organisation’s regional operations.
Targeting ‘modern day explorers’ and style-conscious consumers, the campaign will focus on highlighting innovation in touch screen technology and form factors and connect the brand with the sense of touch associated with how people use devices. The campaign will focus particularly on Acer’s flagship Aspire and Iconia brands across their range of touch enabled notebooks, convertibles, 2-in-1 PCs and tablets.
Acer’s new products target a multitude of needs. The new Aspire V Nitro series notebooks, including the Black Edition models, are powerful and elegant for ambitious people who enjoy pure entertainment to go with their creativity. The Aspire R and the Aspire Switch series with multi-modes enhance peoples’ lives for work and play.
Acer also has a new line-up of tablets including three outstanding additions: The Iconia Tab 8 W, an 8-inch Windows 8.1 tablet for productivity on the go; the Iconia Tab 10, a 10-inch tablet for people who prefer a larger screen for personal entertainment; and the Iconia One 8, a new 8-inch tablet for people who want a light and portable tablet which is ideal for dynamic multimedia enjoyment, anywhere.
Bolstering Acer’s showcase, three models have been the leading focus in Acer’s smartphone portfolio in the Middle East – the Liquid Z4, Liquid Z5 and Acer’s flagship device, Liquid E3 – for the budget conscious do-it-all, connected users. Adding to this portfolio Acer launched the Liquid Jade – the perfect match for anyone looking for style, elegance and fashion, encompassing do-it-all users as well as trend-setters looking for the latest design trends.
Acer continues to be a market leader in projectors in the Middle East, with a range of cutting-edge devices using innovative technologies that enable customers to have the best projection for home theatres and business presentations. Acer has managed to successfully win share in focused markets with exceptional products and technology such as the mobile Acer C120 projector for the business traveller, while still catering for the Enterprise and Education segments with the Acer P7605 projector. Not forgetting the home user with the availability of the Acer H9505BD home-theatre projector – giving end users a truly spectacular and cinematic experience in the comfort of home. “With Acer, everyone can find the product that suits their needs best, while also getting the full package: elegant design, high-quality materials, and the latest technology,” said the company in a statement.
