DISTREE Middle East celebrates tenth anniversary of IT and CE retail channel event

The tenth annual DISTREE Middle East retail channel event has begun today in Abu Dhabi. DISTREE Middle East offers a powerful platform for pre-scheduled one-on-one meetings between ICT and consumer electronics (CE) vendors, distributors, retailers and e-tailers, plus a packed conference programme featuring a wide range of expert speakers.

DistreeDISTREE Middle East 2014 brings together more than 560 delegates from 37 countries, including representatives from 80-plus brands and distributors selling into the regional retail channel. During the last decade, the event has established itself as the most efficient business development platform for managing, building and launching consumer channels in this fast-growing region.

Farouk Hemraj, CEO at DISTREE Events, said: “More than 200 retail executives – representing 120 retail chains – are attending DISTREE Middle East 2014. We also welcome some of the region’s top e-tailers as they look to build their presence in the regional market. More than 2000 pre-scheduled meetings will take place between delegates during the course of the next three days.”

DISTREE Middle East 2014 is supported by Platinum Sponsors Huawei, Belkin Linksys and Quantum; Gold Sponsors ACME Distribution, Dell, Grand Stores, Hisense, Manhattan, Max Electronics and Xtouch; plus Silver Sponsors Energy Sistem, GCT, Genius, Mercantile, Prestigio, Seagate, Souq.com, Strontium and TDK. This year’s Technical Sponsors are Dell, Jurassic and Ricoh.

The conference and Retail Academy programme  at DISTREE Middle East offers insight and data from leading research and analyst houses including Event Partner GfK and Content Providers Blue Print Execution, Context, Jigsaw Business Solutions, Navo, Pumpkin Consulting and RED-DOLPHIN.

DISTREE Middle East also hosts the ‘Middle East Retail Academy (MERA): 2014 Awards’ as well as the hugely popular ‘60 Seconds to Convince’ new product showcase. Delegates will also hear the latest retail channel strategies from influential vendors during Live@DISTREE sessions at this year’s event.

New and emerging product categories are an area of focus at DISTREE Middle East with a dedicated Wearables LIVE demonstration session taking place as part of the conference programme. This year’s event will also see some exciting new product launches, with distributor Redington teaming up with Motorola for an exciting channel announcement at DISTREE Middle East 2014.

Hemraj continued: “By uniting so many influential vendor and channel executives in one place at one time, DISTREE Middle East accelerates business development and creates new growth opportunities for all delegates. We want to thank all the sponsors, content providers and delegates for their support of this year’s event.”

DISTREE Middle East 2014 is taking place at the Fairmont Bab Al Bahr, which boasts a prime location at the mainland gateway to the cosmopolitan city of Abu Dhabi, UAE. This luxurious beachfront business hotel offers the highest level of comfort and elegance throughout its 369 guest rooms and suites.