Enterprise Systems has signed a Value-Added Distributor (VAD) partnership with Brocade, that will enable its regional channel partners to offer Brocade’s networking solutions to enterprise customers across the Middle East and Africa.
The partnership will enable Enterprise Systems to recruit and manage channel partners to build a steady revenue stream and scale Brocade’s business in the region. Enterprise Systems will offer its partner programme to select resellers which includes technical, sales and professional services training on Brocade products. The company will also extend the expertise of its certified technical team to assist the channel with solution design and implementation as well as Proof of Concept (PoC) deployment.
Pouya Parsafar, managing director, Enterprise Systems says, “Brocade has a focused and well- established product line with highly engineered switching, routing and load balancing solutions, all of which have huge potential in this market. We are excited at the prospect of partnering with Brocade in order to assist regional enterprises in modernizing, future-proofing and optimizing their networks.”
“The Middle East is maturing fast and we expect rapid growth in the next few years with the build-up to Dubai Expo 2020 and Smart City initiatives by governments all across the region. We intend to capitalize on this market opportunity and our dedicated and passionate team will work hard to actively promote the Brocade value proposition to customers in the region.”
Enterprise Systems will be launching a support centre for Brocade this year, offering second line support to channel partners. The company has developed an in-house lab and invested in Proof of Concept (PoC) units for resellers to test, train and familiarize themselves with Brocade solutions. It has also recently opened an office in Riyadh to start supporting the Saudi market. The distributor will focus its efforts on the government, finance, healthcare, hospitality and education sectors where the company has enjoyed a great deal of success in the past.
“The addition of Enterprise Systems strengthens our distribution model. The company shares the same values and vision as Brocade, has an excellent market reputation, an impressive portfolio of large enterprise customers in varied verticals, a wide partner network and a highly competent technical team. All these attributes make it a valued partner,” says Yarob Sakhnini, regional sales director, MEMA at Brocade.
