Logicom Group, a prominent IT distributor of technology products and services, today announced that it has signed a ‘Value-Added Distribution (VAD)’ partnership agreement with CommVault. The contract will enable the company to distribute the data and information management vendor’s products and services into KSA, UAE, Lebanon, Jordan, Iraq, Oman, Qatar, Kuwait, Bahrain, Yemen and Afghanistan through Logicom’s extensive network of resellers and system integrators.
Nicholas Argyrides, Director of Sales & Marketing – Distribution at Logicom Group says, “CommVault’s state-of-the-art data management & security solutions are a seamless fit to Logicom’s current brand portfolio and they orderly supplement our channel offerings. As we anticipate a substantial growth in the data storage & backup verticals, we are confident that our collaboration with CommVault will fully address the needs of our enterprise channel partners.”
While Logicom’s server and storage portfolio includes major brands like HP, NetApp, Cisco and Dell, there existed a solution gap within the data management, backup and recovery, replication and archiving space, which has now been bridged by CommVault.
Logicom initially plans to focus its efforts on expanding CommVault’s footprint in high-growth markets like KSA, UAE, Kuwait, Qatar and Oman which are currently experiencing an unprecedented demand for data management solutions, as enterprises grapple with the ‘big data’ phenomenon. The distributor intends recruiting a minimum of 15 to 20 new partners within the first two quarters of operation and grow it to 30 partners within FY’2014. Logicom will position CommVault both as a stand-alone product and also as a part of its data centre integrated converged architecture offering and are looking at building CommVault into storage value-bundles for its channel partners.
As part of its channel enablement strategy, Logicom will conduct sales and pre-sales training workshops for select partners that have been identified, with the objective of training and certifying them on CommVault products and services. The vendor’s sales and pre-sales training modules will be integrated into Logicom’s data centre programmes including webinars and service provider enablement courses. Logicom will also run regular, CommVault related demo and proof of concept sessions for its partners.
Martin Gibbons, Director of Distribution, EMEA at CommVault says, “As we look to tap into the huge business potential in the region, we find it critical that we form alliances with key partners that share our vision and have the capabilities and resources to help us grow. Logicom is an established value added distributor for more than a decade, having a holistic, solution-oriented approach to the business. With a solid partner network, a comprehensive storage portfolio which includes some of our technology partners and a focus on the data centre vertical which is a key area for us, Logicom makes an ideal partner for our company.”
