Entrust expands presence in the Middle East

Demonstrating monumental success in the region, Entrust Inc. expands its Middle East presence with the opening of a new office in Dubai Internet City, United Arab Emirates and the appointment of Hani Zeini to lead technical enablement for Entrust channel partners in the region.

Entrust Senior Vice President International Mark Reeves.
Entrust Senior Vice President International Mark Reeves.

“With the tremendous growth the U.A.E. has experienced, establishing a local presence is a major priority to support Entrust’s current and future customers,” said Entrust Senior Vice President International Mark Reeves. “We already have a significant presence in the region and are committed to supporting our partners, including the Emirates ID Authority and Samba Bank, as well as numerous other governments, financial institutions and enterprises in the region.”

As part of this expansion, Entrust have appointed Hani Zeini as lead channel technical support for the Middle East. Zeini has over 10 years experience as a senior information security consultant and joins Entrust from Ejada Co, one of the largest enterprise resellers in the region. Zeini will be based in the Dubai office.

Entrust solutions and services have been widely adopted in the Middle East, including five of the top six financial institutions in Gulf Cooperation Council (GCC) countries. Entrust’s Arabic soft token is deployed in two of the largest financial institutions within the GCC, with more than 6 million total users in the region.

“As the Middle East continues to become a technology hub, Entrust and our software authentication platform will advance to continually meet evolving security needs,” said Jeremy Boorer, Entrust Territory Manager for the Middle East. “Adding a physical presence with our expanded and tailored security solutions allows us to be increasingly aligned with the direction of the regional economy.”

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