AccessData appoints ARM as its distributor for Middle East to distribute its digital investigations, cyber security and litigation support solutions.
ARM is a value-added distributor for software and security products in the region. With this partnership AccessData expects to enlarge its footprint and tap into the growing demand for cyber security and incident response solutions in Middle East.
ARM will help AccessData develop its business in the region and enable it to expand its market penetration by building a channel partner community, offering partner training, marketing support and technical support.
Simon Whitburn, Senior Vice President and General Manager at AccessData says, “Traditionally we invested in a very small number of technology partners because our heritage business in the forensics space was very niche and focused almost entirely on the law enforcement vertical. However, our operations in the Middle East now need to be driven by a larger channel. This is because the corporate sector in this region demands the capability to conduct their own in-house digital investigations, as well as in-house rapid detection and response to defend against hackers, malware and advanced persistent threats.”
Robert Brown, Executive Director at ARM says, “AccessData’s forensics and cyber security solution portfolio is very unique. We will focus exclusively on AccessData for at least the first year. Forensic techniques for digital investigations and incident root cause analysis are relatively new concepts in this region and hence require time and effort to educate channel and end-users and get them to start looking into these advanced capabilities.”
ARM believes that due to the recent surge in cybercrime attacks in the region, the potential for uptake of AccessData solution portfolio is huge and they expect their efforts will pay off results in the long run.
Comments
