Plug Ins plans to catch on this premium rush by running a ‘Genius Juniors’ campaign that will run from 22nd August 2013 to 7th September 2013.
“The back-to-school period is one of the busiest times of the year as parents look to buy the latest IT products for their kids. This year we anticipate an increase in some of the most popular IT products as more educational institutions look to digitize their notes and reading material,” said Sean Connor, General Manager of Plug Ins.
Plug Ins represents over 350 leading brands in the UAE through an established network of eight stores located in popular shopping destinations including Dubai Festival City Mall, The Dubai Mall, Al-Ghurair Centre, Mall of the Emirates, Deira City Centre, two stores in Marina Mall, Abu Dhabi and the Connect store in Al Wahda Mall in Abu Dhabi.